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SoftBank Group Launches GreenBox in Partnership With Symbotic to Tap Into Warehouse-as-a-Service Market

SoftBank Group Launches GreenBox in Partnership With Symbotic to Tap Into Warehouse-as-a-Service Market Image Credit: GreenBox

SoftBank and Symbotic, an AI-powered automation technology provider, today announced the establishment of GreenBox Systems LLC (GreenBox), a new joint venture to address the more than $5001 billion annual warehouse-as-a-service market opportunity. Concurrently, Symbotic also announced an approximately $7.5 billion new customer contract with GreenBox, who will be the exclusive provider of Symbotic systems in the warehouse-as-a-service market, and will make supply chain services available to customers.

GreenBox will automate supply chain networks globally by operating and making accessible Symbotic’s advanced A.I. and automation technology for the warehouse. Symbotic’s A.I.-powered robotics and software technology will be the cornerstone of GreenBox, installed in single and multi-tenant facilities. The efficiency, SKU agility, scalability, and density of the Symbotic system allows GreenBox to effectively manage single and multi-tenant facilities across the supply chain and thus fundamentally reshape the economics of automated supply chain services.

Enabled by these technologies, GreenBox customers will be able to reduce inventory and costs while boosting SKU count and agility, all without associated capital expenditures and operational complexity.

GreenBox will order Symbotic’s systems over a six-year period commencing in fiscal year 2024, to be implemented across its warehouse network in larger-scale deployments than Symbotic’s current installed base systems. Symbotic expects in excess of $500 million in annual recurring software, parts and services revenue from GreenBox once all systems are operational. Symbotic systems typically become fully operational within 24 months of project design approval.

GreenBox’s board of managers will comprise three managers, one nominee from each of Symbotic and SoftBank, and one independent manager. GreenBox’s management team will be independent from Symbotic and SoftBank.

SoftBank and Symbotic own 65% and 35% of GreenBox, respectively, with the joint venture established today. GreenBox will initially be funded with $100 million of capital contributed pro rata by Symbotic and SoftBank to fund operating expenses and initial system purchases. After Symbotic’s initial $35 million pro rata capital contribution, the contract is expected to be accretive to Symbotic's annual free cash flow (net of capital contributions).

Rick Cohen, Symbotic’s Chairman and CEO

We are pleased to partner with SoftBank in this venture that accelerates our shared vision to transform the supply chain. GreenBox enables Symbotic to bring the benefits of our technology to a broader customer universe, expanding our market opportunity.

Vikas J. Parekh, Managing Partner at SoftBank Investment Advisers

GreenBox taps into the powerful potential of A.I. and other enabling technologies in supply chains, while also making the benefits of automation accessible to more businesses through an ‘as-a-service’ offering. In partnership with Symbotic, GreenBox will equip customers with more intelligent, streamlined, and scalable warehousing solutions while eliminating the burden of major capital expenditures.

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Principle Analyst and Senior Editor | IP Networks

Ariana specializes in IP networking, covering both operator networks - core, transport, edge and access; and enterprise and cloud networks. Her work involves analysis of cutting-edge technologies that drive application visibility, traffic awareness, network optimization, network security, virtualization and cloud-native architectures.

She can be reached at ariana.lynn@thefastmode.com

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