Rakuten Mobile announced that the number of subscribers for its mobile carrier service has surpassed 6.5 million as of April 8, 2024, which marks the fourth anniversary of its service launch.
Since the full-scale launch of its mobile carrier service in April 2020, Rakuten Mobile has continued on its mission to democratize the mobile industry, offering an affordable and simple service plan while expanding the Rakuten network area through the build-out of base stations and roaming agreements.
Rakuten Mobile has broadened its appeal to customers by strengthening its service offerings, launching the 'Saikyo Family Program' in February 2024, which awards family subscribers a 100 yen (110 yen including tax) monthly discount on the Rakuten SAIKYO Plan*2*3. In addition, its “Saikyo Youth Program” launched in March 2024 awards Rakuten SAIKYO Plan subscribers 22 years old and younger 110 Rakuten Points every month*2*4*5*6.
The two programs combined give eligible customers monthly service for an actual price as low as 780 yen per month (858 yen including tax) – the lowest currently available among all carriers in Japan – by subtracting the 100 yen discount from the Saikyo Family Program and applying the 110 Point back reward from the Rakuten Youth Program to the monthly fee of 980 yen (1,078 yen including tax) for up to 3GB of data usage. This competitive price point has found favor with customers across Japan*7*8.
Rakuten Mobile’s services for business customers recently changed its name to “Rakuten SAIKYO Plan Business” in March 2023, which combined with its Mobile Virtual Network Enabler (MVNE) service customers, now provides services to over 10,000 enterprise customers.
Rakuten Mobile will continue its efforts to improve network quality and expand its range of services so that customers can enjoy best-in-class mobile services anywhere in Japan.
