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Telefónica Forms Axonix, Telco-Powered Mobile Ad Exchange Platform

10 years ago

Source-Telefonica Telefónica in partnership with Blackstone’s GSO Capital Partners (GSO) has acquired MobClix to form Axonix, a mobile advertising exchange…

Gartner Forecasts Mobile Ad Market Spending To Hit $18BN In 2014, Reaching ~$42BN By 2017

Market Trends

10 years ago

Gartner has forecasted the global mobile advertising spending to reach $41.9 billion by 2017 on the back of improved market…

Smaato Integrates with Factual's Geopulse Audience Solution To Improve Mobile Ad Targeting

Technology & Solutions

10 years ago

Smaato, the leading global mobile Real-Time Bidding ad exchange (SMX) and Supply Side Platform, has formed a strategic partnership with …

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