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Latest News | Mobile Advertisement Solution

PLDT Invests in Phunware for Next-Gen Mobile Customer Engagement Solutions

PLDT, through PLDT Capital, has entered into a joint venture with Phunware, an Austin-based provider of Multiscreen-as-a-Service(MaaS) platform. The partnership…

Zain First to Leverage Instagram Advertising Platform in Middle East

Middle East operator, Zain Group has partnerred with Instagram to launch its latest advertising campaign, #MakeTodayExtraordinary across the region. Instagram,…

Digicel Implements Ad Control, Pushes Google, Yahoo & Facebook Towards Revenue Sharing

Digicel, Thursday announced its plans to deploy ad control technology at the network level on its networks across the operator's …

Singtel's Amobee Launches Instagram Ads Solution

Amobee, a wholly owned subsidiary of Singtel, Tuesday announced that it is now a Facebook Marketing Partner with early Instagram…

Data Monetization Startup zeotap Secures $6.4 million Funding

Data monetization startup, zeotap has secured a sum of US$6.4 million via series A funding participated by Capnamic Ventures, Iris…

Smaato Shows How Mobile and Ad Industry Synergies Can Accelerate MNOs’ Foray into Mobile Advertising

In recent years, mobile advertising saw its growing popularity attracting cross-industry players, including Mobile Network Operators(MNOs), as revenues in this…

Vodafone Portugal Launches 'TV Commerce' Service

Vodafone Portugal in partnership with yubuy has launched a new Click-to-Buy service, allowing its customers to purchase goods and services…

Cinarra Unveils New Mediation Platform to Bridge MNOs with Mobile Advertising Ecosystem

Cinarra Systems, a company that recently raised $20M in its Series B funding round that was led by SoftBank, unveiled…

Smaato's Fraud Detection Engine Tackles Click Fraud and Low Quality Ads with Artificial Intelligence and Auto-Learning

Smaato, the leading global mobile ad exchange, Wednesday unveiled a new fraud detection engine that tackles click fraud and low-quality…