60% of Amazon Customers Shopped Using A Mobile Device this Holiday, Sales from Amazon app for Smartphones Doubled for US

In its annual post-Christmas announcement, Amazon said that it signed up 10 million new members worldwide on its Prime Service, a free shipping program that promises fast delivery on merchandise purchased online. The e-commerce giant said that the festive season saw milions of its existing and new customers making the most of its Christmas sale which offered discounts up to 85% on a wide selection of digital content and merchandise from the 24th of December through year end.

According to Amazon, Amazon Prime customers enjoy continuous enhancements to the Prime program with the addition of new service features and expansion in the digital content and merchandise offered via the service. Additionally, with the recent launch of app-based 'Prime Now' in Manhattan, Prime customers can look forward for yet another super fast delivery service that sees household items such as shampoos and paper towels being delivered to their doorstep within an hour of order for a small fee.

As the Christmas and Boxing Day sales come to a close, Amazon shared some interesting facts on the seasons' purchases and spending:

Amazon customers ordered more than 10 times as many items with Same-Day Delivery, over 2013.

• Amazon Fire TV is the best-selling streaming media box on Amazon.com this holiday season.

• Fire TV Stick, Fire HD 6 and Fire HD 7 were among the most wished-for items on Amazon.com this holiday season.

• Fire TV Stick is the fastest-selling Amazon device ever.

• The most gifted Kindle book during the holiday season was Unbroken by Laura Hillenbrand.

• Amazon Appstore selection worldwide more than doubled in 2014 over 2013.

• The top three holiday songs requested of Amazon Echo are Jingle Bells, Frosty the Snowman, and Jingle Bell Rock.

• Top holiday movies identified using Firefly were Dr. Seuss’ How the Grinch Stole Christmas, White Christmas and It’s A Wonderful Life.

• Nearly 60 percent of Amazon.com customers shopped using a mobile device this holiday. 

• Cyber Monday continues to be Amazon.com’s peak mobile shopping day. Black Friday had the most rapid growth in mobile shopping.

• Total holiday sales from the Amazon app for smartphones doubled in 2014 in the US.

• Amazon customers purchased enough Elsa dolls to reach the top of Cinderella's castle 855 times.

• If all of the Percy Jackson Heroes of Olympus books purchased by Amazon customers during the holidays were piled up, they would be more than twice as tall as Washington State's Mount Olympus and Mount Olympus in Greece—stacked on top of each other.

• Amazon customers purchased enough Rubbermaid storage containers to pack a lunch for the entire population of Montana.

Jeff Bezos, founder and CEO of Amazon.com
We are excited to welcome more than ten million new members to Amazon Prime this holiday season, who benefited from unlimited Free Two-Day Shipping on their holiday gifts. Prime members can also borrow more than 700,000 books, listen to one million songs and hundreds of playlists, save unlimited photos and watch tens of thousands of movies and TV episodes including the Golden Globe nominated show from Amazon Studios, Transparent. We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015.