Opera Software has unveiled a brand new white-labelled app store solution for operators, Opera Subscription Mobile Store, enabling operators to set up subscription-based app stores – under their own brands, across multiple platforms. Opera said that the platform is already live with five different operators on three continents. The new managed service-based Opera Subscription Mobile Store harnesses the deep app and game catalog of the Opera Mobile Store, now one of the three largest app stores in the world, added Opera.
According to Opera, operators can create their own “all you can eat” subscription stores, in which consumers pay a small weekly fee to download as many apps as their smartphones can handle. The app store which supports over 6,000 different mobile phone models across popular platforms provides operators and their customers with premium apps selected from the Opera Mobile Store’s 300,000 apps and games, added Opera.
Lars Boilesen, CEO at Opera Software
Our operator partners have been looking for innovative ways to introduce popular apps and games to their customers, and we’re delighted to enhance the Opera Mobile Store with a subscription-based model made just for them. The subscription model ensures a regular and recurring revenue stream. Rather than having to watch from the sidelines while third-party stores collect all the revenues, operators can be an active participant in the app value chain.
Oleg Reshetin, Marketing Director at MTS Ukraine – one of the live operator partners for the Opera Subscription Mobile Store
It’s clear that our customers are embracing their ability to download unlimited apps and games for one low-priced subscription fee. It’s even more attractive for us, as Opera takes care of every step in the process, freeing us up to focus on driving new monthly subscriptions to the store.
