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Net Mobile Enables Google Play Purchases Via Mobile Accounts for UK's Telefonica O2 Subscribers

Net Mobile Enables Google Play Purchases Via Mobile Accounts for UK's Telefonica O2 Subscribers

Carrier Billing seems to be gathering a stronger momentum this week. Net-mobile AG(net-m), an international full-service provider of mobile value added services and payment solutions, announced two days ago that Telefonica O2 UK, the commercial brand of Telefónica UK Limited, will be working with their unique payment architecture to offer Telefonica O2's subscribers the option to pay for their purchases on Google Play store using their mobile accounts. 

Just earlier this week, Etisalat, UAE's leading telecommunications operator, become the first Operator in the Middle East to offer the same facility for its mobile subscribersAccording to net-m, Telefonica O2 UK, one of the largest European mobile network operator with over 23 million customers will be deploying their mobile payment solution which offers a flexible and cost-effective integration of existing pay-interfaces of mobile network operators with Google's Play Store, where subscribers can downloads hundreds of apps and pay for them using their mobile accounts. 

In its statement, net-m said that not only does the solution allow significant simplification when connecting different payment interfaces, it also guarantees operators a stringent adherence to various regulatory and technical requirements during operational use. net-m is already operating the technical and operational interface between Google and network operators in ten other countries, offering more than a 100 million mobile customers worldwide the facility that enables them to purchase digital goods such as apps, books, games, movies and music from Google Play store with an Android smartphone and manage their bills using a single consolidated account. Apart from serving mobile telecommunication providers, net-m also offers its solution for media companies, online shopping portals, brand name companies and television networks which includes complete white labelling such as direct carrier billing and mobile television services. 

"We are pleased with the good collaboration with O2 UK and the successful launch of another Google Play integration as part of our international partnership with Telefonica Group. Today O2 customers in Germany, Spain and Ireland can already pay easily for purchases in Google Play via their mobile phone contract" 

- Sebastian Böhm, VP, Net-mobile

Author

Executive Editor and Telecoms Strategist at The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Service Innovations 

Tara Neal heads the strategy & editorial unit at The Fast Mode, focusing on latest technologies such as gigabit broadband, 5G, cloud-native networking, edge computing, virtualization, software-defined networking and network automation as well as broader telco segments such as IoT/M2M, CX, OTT services and network security. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 22 years of experience in technology and business strategy, and has earlier served as project director for technology and economic development projects in various management consulting firms.

Follow Tara Neal on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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