iovation, a provider of online fraud and abuse protection services, claims that 37 percent of retail online transactions from this Black Friday to Cyber Monday were made from mobile phones and tablets, a 4 percent increase compared to last year. The company claims that of those, 0.37 percent of all online transactions conducted from mobile devices were fraudulent. According to iovation, the top types of online fraud were credit card fraud, phishing, identity theft and account takeover. The fraud prevention company said that it came to these conclusions by analyzing the tens of millions of transactions that its fraud prevention solutions processed from Black Friday to Cyber Monday.
iovation's day to day mobile commerce breakdown:
-
38 percent of transactions on Black Friday
-
40 percent on Saturday and Sunday Nov. 29 and 30
-
30 percent on Cyber Monday
-
44 percent the weekend before Black Friday, Nov. 22 and 23
iovation's Vice President of Product, Scott Olson
When we looked closer at the holiday data and other historical intelligence, it was clear that fewer people shop from mobile devices during the work week as they presumably make purchases from work computers, not personal phones and tablets. Any way you look at the data, it is clear that just like we experienced an e-commerce boom in the Internet's early days, we are now in the midst of an m-commerce explosion today.
