There is a lot of talk recently about creating differentiated service by adding the 'experience' layer to the products and services sold by Mobile Operators. Experience becomes a 'service' that commands a premium and for commodities such as mobile data, the service layer goes a long way in distinguishing the service delivered by one operator to another. Within an Operator's portfolio of products, enhanced experience on one plan enables Operators to package and price it differently, enabling them to meet the demand for premium services by certain market segments.

While policy and charging control capabilities coupled with quality enhancement technologies including video optimization (eg.compression, device adaptation), network optimization, content delivery networks (eg caching) and overall customer experience management (priority call centers, self-service facilitation, real-time contextual information and offers) can provide service differentiation, how can Operators package 'experience' and monetize it effectively?