SIM Partners has formed a strategic partnership with mobile marketing leader Vibes to integrate mobile wallet campaigns, including Apple Passbook offers supported by iBeacons, with its local marketing automation platform, Velocity. The relationship will help national brands create online and in-store offers to convert shoppers into buyers based on a customer’s search intent and proximity. The partnership integrates mobile wallet offers via Vibes’ Catapult Wallet Manager, which supports Apple’s iBeacon technology, with Velocity’s Publishing solution.
According to SIM Partners, the integration allows marketers to drive search visibility for location pages at scale with Velocity, as well as in-store transactions via mobile wallet offers featured on location pages. Once the offers are saved to Passbook, consumers can receive helpful reminders when they are within 100 meters of a location based on the latitude and longitude of the business. iBeacons can also be used for more precise notifications based on a customer’s proximity to — or position within — a location. Offers downloaded to Apple Passbook can also be redeemed via Apple Watch.
For example, if a consumer is using her mobile phone or Apple Watch to search for “drug store near me,” a national drug store chain would use Velocity not only to display its location information in search results, but also to offer a discount coupon to be redeemed in-store via Apple Passbook or Google Wallet. Once the consumer is near or in the store, the retailer could offer more relevant content, such as a seasonal offer to create an incremental purchase or loyalty program information to encourage repeat transactions.
Jon Schepke, CEO, SIM Partners
By turning ‘near me’ moments of local search into ‘in store’ moments of purchase, this partnership accelerates the velocity between consumer discovery and transaction for enterprise marketers. Our goal is to make location data actionable and content scalable to solve for the last mile, ultimately making locations matter for enterprise brands.
Jack Philbin, Co-Founder & CEO, Vibes
We’re thrilled to be partnering with SIM Partners and bringing together two extremely effective marketing tools — location and mobile wallet technology. SIM Partners is just one example of how Vibes’ mobile wallet APIs can give technology companies seamless and instant access to the leading mobile wallet applications in Apple’s Passbook and Google Wallet. We are seeing in-store redemption rates of 30 percent once offers are saved to Passbook and Google Wallet, so partnering with SIM Partners’ location marketing platform is a natural and smart fit for both of us and our customers.
