Amdocs has unveiled a new big data actionable analytics, a set of communications-specific applications that allow service providers to aggregate data from multiple marketing, network and customer care sources and generate business and customer insights with actionable recommendations. The solution builds on Amdocs' big data analytics that was launched last year. The new addition comprises of three main components - Amdocs High Definition Marketing Analytics, Amdocs Deep Network Analytics and Amdocs Consumer and Business Satisfaction Analytics.
The Amdocs High Definition Marketing Analytics accesses the large volumes of usage data, web surfing trends, social feeds and care channels to help service providers transform the practice of customer management and upselling by using dynamic micro-segmentation for improved targeting and contextual analytics to offer customers the most appropriate new product or services. This includes multi-channel engagement and interfaces into the service provider's product catalog and campaign management systems.
Amdocs Deep Network Analytics provides a holistic set of network insights from the combination of radio access feeds, deep packet inspection from the network, and customer value parameters from business support systems.
Amdocs Consumer and Business Satisfaction Analytics spans a wide array of data sources which allows executives to break down the siloed approach of different business units in order to assist business managers understand what drives customers' Net Promoter Score (NPS) and resolve issues before they impact customer satisfaction.
Gary Miles, Division President, Big Data & Strategic Initiatives, Amdocs
Amdocs' big data analytics portfolio aids service providers as they meet head-on the demands of The New World of Customer Experience™TM, an era marked by the need to overcome internal system complexity to accelerate business value and deliver a differentiated customer experience. This challenge is particularly acute in the context of big data with so many data sources often residing in proprietary and siloed systems across diverse areas of the business. Amdocs understands the data sources intimately and offers tools specifically designed to collect, process and expose the data in a secure manner.
Image by Dox1 (Own work) [CC BY-SA 3.0], via Wikimedia Commons
