SAP has announced its plans to release enhancements to its SAP hybris Marketing solution, specifically designed to help communication service providers (CSPs) simplify their B2C and B2B customer engagements while improving the effectiveness of their marketing operations. The SAP hybris Marketing solution, which is being developed on an open platform and will promote an open partner ecosystem, will be capable of being deployed in either cloud or on-premise software environments with pre-packaged integrations from many leading marketing solutions partners.
According to SAP, the telco-specific, enhanced functionality in the SAP hybris Marketing solution is planned to be tightly integrated with SAP Billing and Revenue Innovation Management solutions and the SAP Convergent Mediation application by DigitalRoute, which serve as foundations of the next-generation billing support software from SAP. The telco version of SAP hybris Marketing is designed to enable CSPs to analyze, visualize and explore customer data at very high speeds.
As a contextual marketing solution, the SAP hybris Marketing unifies customer data into one centralized hub and allows companies to unleash the power of a truly contextual marketing. Having real-time context-based data about individual customers and anonymous visitors enables brands to deliver contextual, consistent and relevant experiences throughout a customer journey, regardless of the marketing channel or device.
We fully understand the strategic importance of contextual data to telcos, and are moving quickly to bring this groundbreaking solution to our customers. I believe that context is one of the most important concepts in the Big Data conversation and has the power to transform massive amounts of customer data into one-to-one customer conversations. I am excited about the plan to offer this game-changing technology to telcos, which is expected to help them improve their bottom line by increasing their customer base.
