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Zettics Extends Cisco Connected Analytics with Actionable Insights into Subscriber Data Usage

Zettics Extends Cisco Connected Analytics with Actionable Insights into Subscriber Data Usage Image Credit: Cisco

Zettics, the leader in actionable subscriber analytics for mobile operators, is partnering with Cisco to enable Cisco’s Connected Analytics for Service Providers platform. Cisco Connected Analytics for Service Providers platform utilizes Cisco Data Virtualization and Cisco Prime Analytics and will now leverage Zettics’ analytics platform to gain unique actionable insights into subscriber data usage to offer a best-of-breed solution.

Zettics said that its entire product suite will be integrated into Cisco’s Connected Analytics for Service Providers, providing key Zettics capabilities such as 360 degree analysis of individual subscribers across both data usage and network experience. It will also provide analytics to address the high value areas for service providers such as customer experience, network performance, bill shock, loyalty, marketing analytics, and pricing segmentation across 2G to LTE and VoLTE. In addition, it enables seamless integration into IT and marketing data warehouses, customer care systems, and network operations for advanced analytics

Sterling Wilson, CEO of Zettics
By leveraging Zettics’ market leading, subscriber data usage analytics platform, Cisco can significantly improve the ROI delivered to the marketing, customer care, and network management departments at operators. Cisco is the industry leader in bringing operators complete solutions that deliver significant improvements in all aspects of their business. We are excited to work with Cisco customers globally.

Rick Sturm, Founder and CEO of Enterprise Management Associates
By focusing on key areas such as loyalty, self-service, segmentation, next best offer, and others, service providers can significantly improve customer experiences and deliver significant value to their shareholders. By integrating Zettics technology within Cisco Connected Analytics for Service Providers, Zettics and Cisco have made it far easier for service providers to realize this value.

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Author

Ray is a news editor at The Fast Mode, bringing with him more than 10 years of experience in the wireless industry.

For tips and feedback, email Ray at ray.sharma(at)thefastmode.com, or reach him on LinkedIn @raysharma10, Facebook @1RaySharma

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