Platfora, a native big data analytics platform for Hadoop and Spark, introduces analytics solution for the Internet of Things (IoT) that enables business users to work with machine and sensor data at scale without significant support from the IT department. Platfora said that the tool is industry's first analytics platform built for IoT and IoT leaders such as Vivint are using its analytics to drive product innovation and solve business challenges with machine and sensor data. Platfora Big Data Analytics is creating data-driven competitive advantages for leading organizations such as Citi, Sears, AutoTrader, Disney, Edmunds.com, Opower, Riot Games, Vivint and TUI Travel, said Platfora.
According to Platfora, organizations can create a data-driven analytics culture that accelerates development of new products and services, and enables them to correlate multi-structured data across the enterprise to prevent risk and create a better customer experience.
Ben Werther, founder and CEO of Platfora
Imagine IoT data as an iceberg. The challenge that organizations face is that the great majority of IoT data is below the waterline, which cannot be accessed by traditional analytics tools without long cycles of data preparation," said "If you can't easily work with data below the waterline, you cannot participate in the IoT era because it's impossible to answer complex behavioral questions that arise when analyzing these new types of machine, transactional and customer interaction data.
Brandon Bunker, senior director of customer analytics and intelligence at Vivint
Providing non-technical employees with self-service access to data in Hadoop is creating lots of new business opportunities for our company and is helping us deliver a better customer experience. Platfora Big Data Analytics is purpose-built for these kinds of tasks. The platform is lightning fast, presents our data in a visually stunning way, and it's surprisingly easy to use.
