QuickPlay Media, the leading provider of cloud-based managed service solutions for the distribution of premium media to IP connected devices, this week announced the launch of its dynamic ad insertion (DAI) capabilities for its live linear TV solution. QuickPlay Media in collaboration with Yospace, a content distribution innovator made a pre-integrated solution to deliver ad insertion for TV Everywhere solution across iOS and Android tablets and smartphones.
According to QuickPlay, the solution which is currently being deployed for one of North America’s leading IPTV providers, brings 1:1 advertising to linear broadcast across connected devices.
QuickPlay manages over 600 live channels and 30,000,000 consumptions per month through its global network operations center in San Diego. The company said that the solution bolsters QuickPlay’s current national advertising capabilities with an advanced ad solution that enables service providers to further monetize content with TV Everywhere offerings integrating data from leading advertising engines and partners, including DoubleClick and FreeWheel. Operators will now have the ability to customize ads and serve user targeted ad insertion and have access to reporting and analytics, added QuickPlay.
"Having pioneered this market a decade ago, QuickPlay understands the need for service providers to continue to innovate and monetize TV Everywhere offerings. It is more important than ever that QuickPlay is able to support customers in further leveraging their PAY TV investments with dynamic ad insertion. As TV Everywhere becomes core to multiscreen offerings, Dynamic Ad Insertion for live TV is the next step in enabling multiple systems operators to drive greater value, both in and out of subscribers’ homes.”
- Wayne Purboo, CEO of QuickPlay Media
“We’re proud to be partnering with QuickPlay to drive forward the evolution of TV Everywhere. QuickPlay’s collaboration with Yospace for Dynamic Ad Insertion is a further validation of our market leading technology.”
- Tim Sewell, CEO, Yospace
