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4G Monetization Challenged by Lack of Real-Time Billing Capabilities, Says Operator Survey

4G Monetization Challenged by Lack of Real-Time Billing Capabilities, Says Operator Survey Redknee
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Lack of real-time BSS capabilities posed the single most important limitation for 56 percent of respondents as they look to launch new LTE services, according to a survey outcome by Telecoms.com Intelligence in conjuction with Redknee Systems. The survey which sought the opinions of executives from more than 60 operators, looks into Business Support System (BSS) requirements for 4G/LTE networks. 

In the report 'Operator Perspectives on 4G BSS Requirements,' respondents from across the globe agreed that the absence of real-time BSS functionality when launching 4G services is a major challenge that hinders their ability to enable the flexibility and responsiveness they need to support their long term goals. In addition to the absence of real time capabilities, respondents listed time to market for launching new services, limited pricing strategies, and a lack of integration across the BSS environment as other serious challenges they face when considering LTE.

To a question by PCCMB, CTO of Redknee, James DeMarco commented - “Not only is real time OSS/BSS important for making charging and policy decisions in the middle of a network transaction, but customers also expect immediate response from mobile data -  that’s why they use mobile data in the first place.  Missing out on real time OSS/BSS means not being able to respond to customers at their time on their terms.

Redknee acknowledges that an 'all-or-nothing' full BSS transformation is not always necessary in order to overcome these challenges. In contrast, following a strategic 'best according to need' approach helps to better meet the needs for the individual operator. This requires open, flexible systems that solve end-to-end problems in defined spaces while at the same time fit well with other marketplace solutions. Redknee further believes that advancement of cloud-based solutions allows operator IT shops to leverage hosted environments to handle spare capacity and to migrate priority systems to an external environment while managing core systems concretely.

"Operators need to improve their flexibility, agility and time to market for new services if they are to compete effectively against internet players. This survey showed that BSS portfolios marked by a lack of integration and a clutter of legacy systems represent a serious obstacle to operators' aims in this regard, either delaying the necessary improvements or blocking them altogether."

- Mike Hibberd, Editor of Telecoms.com 

"The results of this survey come at an important crossroad for operators as the roll out of LTE networks continues to accelerate. The underlying conclusion shows that operators have recognized that they are ill-equipped to fulfil their LTE/4G monetization strategies. While real-time solutions have been around for a while, operators are still hamstrung by their legacy prepaid voice billing systems, which can't manage data, or by their postpaid systems, which have limited real-time capabilities. In addition, the conversation of how operators achieve convergence becomes more imperative for 4G as operators recognize that their complex operations are now creating a significant roadblock to monetizing 4G."

- Lucas Skoczkowski, CEO, Redknee 

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Author

Executive Editor and Telecoms Strategist at The Fast Mode | 5G | IoT/M2M | Telecom Strategy | Mobile Service Innovations 

Tara Neal heads the strategy & editorial unit at The Fast Mode, focusing on latest technologies such as gigabit broadband, 5G, cloud-native networking, edge computing, virtualization, software-defined networking and network automation as well as broader telco segments such as IoT/M2M, CX, OTT services and network security. Tara holds a First Class Honours in BSc Accounting and Finance from The London School of Economics, UK and is a CFA charterholder from the CFA Institute, United States. Tara has over 22 years of experience in technology and business strategy, and has earlier served as project director for technology and economic development projects in various management consulting firms.

Follow Tara Neal on Twitter @taraneal11, LinkedIn @taraneal11, Facebook or email her at tara.neal@thefastmode.com.

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